The Activator Advantage - What Today's Rainmakers Do Differently

The APABA-DC Partners/Senior Counsel Committee is excited to co-host "The Activator Advantage - What Today's Rainmaker's Do Differently" with the Harvard Law School Association of Washington DC at 5:30 PM on Wednesday, June 11, 2024 at Orrick, 2100 Pennsylvania Ave NW, Washington DC 20037.    

Join Karen Freeman, co-author of The Activator Advantage, for an insightful and practical session on what truly drives success in today’s complex professional services landscape. Based on a quantitative study of over 3,000 partners, The Activator Advantage identifies five distinct business development profiles—Experts, Confidants, Activators, Debaters, and Realists—and uncovers why only Activators consistently generate meaningful client demand and sustainable growth. What’s particularly fascinating about the research is that the most common profile, the Confidant, is actually the least effective in terms of business development, while the Activator stands out as the highest-performing profile. In fact, the dominant profile, despite its prominence, is the worst performer.  Karen will share key insights from the research along with real-world case studies and actionable strategies. Attendees will leave with a clear, evidence-based roadmap to:

·        - Strengthen client relationships and build deeper loyalty

·        - Create more consistent demand for their services

·        - Master business development techniques that foster sustainable success

Plus, there will be a live Q&A session, providing you the opportunity to dive deeper into the findings and ask questions that matter to you. This session is ideal for associates, partners, and firm leaders who are looking to improve their business development efforts and better connect with today’s buyers. Whether you're looking to refine your skills or accelerate your success, you’ll walk away with practical insights that can make an immediate impact on your career. Following the session, attendees are invited to an exclusive author meet-and-greet. Books will be available for purchase on-site, and Karen will be signing copies and answering questions one-on-one. This is a unique opportunity to learn directly from the author and gain personalized advice that can help you excel in your business development journey.